Building strong foundations —
the Jim and Geoff Smale legacy

Geoff (seated) and Jim Smale at Smales Quarry in the 1970’s.

01 October 2011. Brothers Jim and Geoff Smale built strong foundations for Smales Farm with their philosophy of hard work, thrift and strong sense of community. The values, ideas and personalities of the two brothers continue to underpin the Smales Farm brand: putting people first, contributing to the wider community, a constant desire to improve, behaving honourably in all dealings and adding to the business life on the North Shore. These are all values that remain at the heart of the Smales Farm culture.

The lives of the brothers Jim and Geoff Smale help shed light on the origin of these enduring ‘old fashioned’ values. Both were raised in a period where everyone ‘made do’. The Great Depression came when Jim was 13 and Geoff was five, and was to last for ten years. Read more